Panduan Terlengkap Cara Meraih Agar Website Menjadi Peringkat Teratas di Halaman Google Dengan Cara 125 Faktor Ini (Variabel SEO)

 Salah satu pengetahuan yang paling mendasar yang dibutuhkan oleh para pemilik website ataupun blog sebelum melakukan langkah optimasi mesin pencari yaitu dengan cara mengenal variabel SEO terlebih dahulu yang terkadang dalam banyak istilah yang varibel SEO dapat dikenal dengan nama lain dari google ranking factor ataupun google signal. Secara umum menurut informasi dari situs resmi milik google terdapat lebih dari 200 variabel yang dipakai oleh google untuk menilai serta untuk memberikan peringkat terhadap suatu alamat website/blog.

Terdapat 4 (empat) kategori utama yang akan terlihat di dalam daftar berikut ini antara lain yaitu:
I. POSITIVE ON-PAGE SEO FACTORS yaitu beberapa faktor yang perlu dioptimasi dalam alamat suatu website / blog milik anda
II. POSITIVE OFF-PAGE SEO FACTORS yaitu beberapa faktor yang perlu dioptimasi yang berasal dari luar website milik anda
III. NEGATIVE ON-PAGE SEO GOOGLE RANKING FACTORS adalah beberapa hal negatif yang wajib dihindari. Beberapa faktor ini dapat terjadi di dalam website atau blog milik anda
IV. NEGATIVE OFF-PAGE SEO FACTORS yaitu beberapa hal negatif yang wajib anda hindari. Beberapa faktor ini dapat terjadi di luar website atau blog milik anda.




I. POSITIVE ON-PAGE SEO FACTORS

A. KEYWORDS
1. Keyword in URL.
2. Keyword in Domain name.
3. Keywords - Header.
4. Keyword in Title tag.
5. Keyword in Description meta tag.
6. Keyword in Keyword metatag.

B. Keywords - Body
7. Keyword density in body text.
8. Individual keyword density.
9. Keyword in H1, H2 and H3.
10. Keyword font size.
11. Keyword proximity (yaitu for 2+ keywords).
12. Keywords - Other.
13. Keyword in alt text.
14. Keyword in links to site pages (yaitu anchor text).

C. NAVIGATION - INTERNAL LINKS
15. To internal pages-keywords?
16. All Internal links valid?
17. Efficient - tree-like structure.
18. Intra-site linking.


D. NAVIGATION - OUTGOING LINKS
19. To external pages-keywords?
20. Outgoing link Anchor Text.
21. Link stability over time.
22. All External links valid?
23. Less than 100 links out total.
24. Linking to Authority.

E. OTHER ON-Page Factors
25. Domain Name Extension.
26. Top Level Domain - TLD.
27. File Size.
28. Hyphens in URL.
29. Freshness of Pages.
30. Freshness - Amount of Content Change.
31. Freshness of Links.
32. Frequency of Updates.
33. Page Theming.
34. Keyword stemming.
35. Applied Semantics.
36. LSI (Latent Semantic Indexing).
37. URL length.

F. OTHER ON-SITE Factors
38. Site Size - Google likes big sites.
39. Site Age.
40. Age of page vs. age of site.



II. POSITIVE OFF-PAGE SEO FACTORS

A. INCOMING LINKS :
41. Page Rank.
42. Total incoming links ("backlinks").
43. Incoming links from high-ranking pages.
44. Acceleration of link popularity.

B. FOR EACH INCOMING LINK :
45. Page rank of the referring page.
46. Anchor text of.
47. Inbound link to you.
48. Age of link.
49. Frequency of change of anchor text.
50. Popularity of referring page.
51. Of outgoing links on referrer page.
52. Position of link on referrer page.
53. Keyword density on referring page.
54. HTML title of referrer page.
55. Link from "Expert" site?
56. Referrer page - Same theme.
57. Referrer page - Different theme.
58. Image map link?
59. Javascript link?

C. DIRECTORIES :
60. Site listed in DMOZ Directory?
61. DMOZ category?
62. Site listed in Yahoo Directory?
63. Site listed in LookSmart Directory?
64. Site listed in inktomi?
65. Site listed in other directories (like About, BOTW, etc.)
66. Expert site? (Hilltop or Condensed Hilltop)
67. Site Age - Old shows stability.
68. Site Age - Very New Boost.
69. Site Directory - Tree Structure.
70. Site Map and more site map.
71. Site Size.
72. Site Theming.

D. PAGE METRICS - USER BEHAVIOR:
73. Page traffic.
74. Page Selection Rate - CTR.
75. Time spent on page.
76. Did user Bookmark page?
77. Bookmark add/ removal frequency.
78. How they left, where they went.


E. SITE METRICS - USER BEHAVIOR :
79. Site Traffic.
80. Referrer.
81. Keyword.
82. Time spent on domain.

F. DOMAIN OWNER BEHAVIOR :
83. Domain Registration Time.
84. Are associated sites legitimate?


III. NEGATIVE ON-PAGE SEO GOOGLE RANKING FACTORS
85. Text presented in graphics form only.
86. No ACTUAL body text on the page.
87. Affiliate site?
88. Over optimization penalty (OOP).
89. Link to a bad neighborhood.
90. Redirect thru refresh metatags.
91. Vile language - ethnic slur.
92. Poison words.
93. Excessive cross-linking.
94. Stealing images/ text blocks from another domain.
95. Keyword stuffing threshold.
96. Keyword dilution.
97. Page edit - can reduce consistency.
98. Frequency of Content Change.
99. Freshness of Anchor Text.
100. Dynamic Pages.
101. Excessive Javascript.
102. Flash page - NOT.
103. Use of Frames.
104. Robot exclusion "no index" tag.
105. Single pixel links.
106. Invisible text.
107. Gateway, doorway page.
108. Duplicate content (THEIR'S) below (Highjack).
109. HTML code violations.
110. Phrase-based ranking, filters, penalties.
111. Poor spelling and grammar.

IV. NEGATIVE OFF-PAGE SEO FACTORS
112. Traffic Buying.
113. Temporal Link Analysis.
114. Change of Meanings.
115. Zero links to you.
116. Link-buying.
117. Prior Site Ranking.
118. Cloaking.
119. Links from bad neighborhoods, affiliates.
120. Penalties = Resulting from Domain Hijacking (like work with Google to fix).
121. Penalty - Google TOS violation.
122. Server Reliability - S/B >99.9%.
123. No more room Pages is being dropped from a large sites.
124. Rank Manipulation by Competitor Attack.
125. Bouncing Ball Algorithm.

Ingin melihat lebih detail rincian variabel SEO dari google yang ada di atas. COba Anda dilihat di halaman google ranking factors